体验商务英语2_Unit_3

1、Unit 3,Companies,公 司,To enable Ss to talk about “companies” To familiarize Ss with vocabulary related to “companies” To develop Ss listening and reading skills To improve Ss presentation techniques To enhance Ss business writing techniques by writing a memo,Teaching & Learning Objectives,Overview,Vo

2、cabulary: Describing companies,Starting Up,Case study: Valentino chocolate,Listening: Reasons for success,Reading: Company website,Skills: Presenting your company,Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, su

3、ch as information technology, telecommunications, film and car manufacture. Many well-known companies are multinationals. These are companies which operate in a number of countries. Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns oth

4、er companies or parts of other companies. These other companies are called subsidiaries.,Introduction,A. Which of the these companies would you like to work for? Why? 1 a family owned company 2 a multinational company 3 your own company (be self-employed) B. Which business sectors would you like to

5、work in? Telecommunications/Media Transport Vehicle manufacturing Engineering IT /Electronics Retailing Food and drink Construction Pharmaceutical Tourism Banking and finance Other,Starting up,Describing companies,A. Complete the sentences with words and phrases from the box.,Vocabulary,The amount o

6、f money a company receives from sales in a particular period is called its _ . The money a company makes after taking away its cost is its _ . A company which is more than 50% owned by a parent company is called _. The employees in a particular country or business are called the _ . The percentage o

7、f sales a company has in a particular market is its _ . The main building or location of a large organisation is its _ . The cost of a companys shares is its _ .,turnover,profit,subsidiary,workforce,market share,head office,share price,Vocabulary,Describing companies,Vocabulary,Describing companies,

8、B. Complete the extract from a company report with appropriate words or phrases from the box in Exercise A.,Financial Performance,I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _ was 57.2 million,

9、 an increase of 15% on last year, and _ rose by 5% to 6.4 million. We are a highly competitive business. We have increased our _ to 20%. Consequently our _ has risen and is now at an all-time high of 9.6.,Turnover,profit,market share,share price,Financial Performance,Increased production and strong

10、demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new _ in central London. We are now planning to start full production at the recently opened Spanish _ in October. Finally, thanks once again to our loyal and ded

11、icated _. Our employees will always be our most valuable asset.,head office,subsidiary,workforce,Describing companies,C. Complete the chart with the information from the box. Then make sentences about the companies.,Vocabulary,Companies,Cisco Systems 思科系统：财富500强公司之一，总部所在地美国,主要经营网络设备。专门生产路由器(routers)

12、等网络硬件的美国思科公司(Cisco Systems)是网络经济最热门领域中最成功的公司，营业额连年增长5成以上。 Peugeot 标致：财富500强公司之一，总部所在地法国,主要经营汽车。 American Express 美国运通：财富500强公司之一，总部所在地美国,主要经营多种金融。,Companies,BAYER 拜耳：财富500强公司之一，总部所在地德国,主要经营化学。拜耳公司（BAYER）是世界知名的跨国公司，其成立于1863年的德国勒沃库森市，业务领域涉及医药保健、作物科学、材料科技以及化工等。并且发明了享誉世界的阿司匹林（Aspirin）、尼膜地平（Nimotop）等药物，为

13、人类的健康做出了卓越的贡献。 贝纳通公司(Benetton Group) 是一家意大利上市公司，拥有的品牌有 United Colors of Benetton, Sisley, Playlife, Killer Loop。,Describing companies,Peugeot,French,Drinks supplier,American Express,Drug and chemical maker,Benetton,Italian,Japanese,Container ship operator,Vocabulary,Cisco Systems, Inc.,It is a multi

14、national corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlanta.,Pe

15、ugeot,Peugeot is a major French car brand, part of PSA Peugeot Citron. It is the second largest automaker in Europe, behind Volkswagen. Peugeots roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters

16、are in Paris, Avenue de la Grande Arme, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochau

17、x football club, founded in 1928 by a member of the Peugeot family: the club s arms contain a lion logo similar to Peugeots.,Bacardi Martini,Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquartered in Southampton, the Uni

18、ted Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited.,American Express,American Express, sometimes known as “AmEx” or “Amex”, is a diversified global financial services company, headquartered in New York City. American Express makes money even if you do leave

19、home without it. The company is one of the worlds largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues travelers checks and publishes such magazines as Food American Express has issued more than 86 million cards w

20、orldwide.,Bayer AG,Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well-known for its original brand of aspirin. Bayer is currently the third largest pharmaceutical company in

21、 the world.,Benetton,Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan and the Frankfurt. If Benetton had a theme song, it could be “We Are the World.” Italys largest c

22、lothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benettons clothing - primarily casual knitwear and sportswear for men, women, and children - bears l

23、abels such as United Colors of Benetton (about 75% of sales) and Sisley.,Sony,Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the worlds largest media conglomerates with revenue of US$88.7 billion (as of 2008). Sony is one of the leading

24、 manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.,Maersk (马士基航运公司),The A. P. Moller-Maersk Group is an international business conglomerat

25、e more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transportation). It is the largest container ship operator and supply vessel operator in the world. Maersk is b

26、ased in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list for 2008. Up from 138 in 2007. Maersk is the second largest company in Scandinavia by revenue.,Reasons for

27、 success,A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumphs success?,Listening,Reasons for success,B. Complete this extract from the first part of the interview. Weve focuse

28、d on _1 and also on the _2 of our product. Its taken a bit of time to build up _3, but weve done well in the first nine years, and we are now a _4 alternative _5.,Listening,Reasons for success,B. Complete this extract from the first part of the interview. Weve focused on styling1 and also on the qua

29、lity2 of our product. Its taken a bit of time to build up sales3, but weve done well in the first nine years, and we are now a serious4 alternative manufacturer5.,Listening,Reasons for success,C. Listen to the second part of the interview. Which of the following statements are true? 1. T 2. T 3. F 4

30、. F 5. F 6. T 7. F,Listening,Reasons for success,D. Discuss these questions. 1. Which brands of motorcycle are most popular in your country? 2. What kinds of people buy motorcycles? 3. Should your government encourage people to use motorcycles in large cities?,Listening,What clothing companies do yo

31、u like? Why do you like them? What are the most successful clothing companies in your country?,Reading,C. Read this text about Zodiac, a highly successful clothing company, and complete the chart. The information is from its company website.,Reading,D. Find the answers to the questions (p25).,1 a. 1

32、998 b. 1989 c. 1984 d. 1978 e. 1999,2 a. Seattle b. Japan c. Seattle d. Paris e. Toronto,Reading,Presenting your company,A. Which of these suggestions do you agree with? To make an effective presentation, you should: 1. find out as much as possible about your audience. 2. introduce yourself (name, p

33、osition, company) 3. start with a joke. 4. outline the structure of your talk. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 7. use clear visual aids 8. summarize your main points. tone: stress, volume (loudness) and intonation (rise and fall of the voice),Skills,B. Li

34、sten and complete the chart.,Skills,Tara Fashions,Good morning, everyone. Thanks for coming to my presentation. My names Marta Rodriguez. Im Personnel Director of Tara Fashions. Im going to talk to you today about our company. First, Ill give you some basic information about Tara Fashions. Then Ill

35、talk about our overseas stores. After that Ill outline the strengths of the company. Next Ill talk about career opportunities with Tara. And finally Ill mention our future plans. Ill be pleased to answer any questions at the end of my talk. Let me start with some basic facts about Tara. The company

36、started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those are the basic facts.,Tara

37、Fashions,Let me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers. Now about our overseas stores. We have 4 large stores in France and another 10 in

38、 other European countries. We are planning to open 5 new stores next year. What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the

39、 right price.,Tara Fashions,OK, now what about career opportunities? Its quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms. Finally, a few words about our new project. We are planning to open a new store i

40、n New York next year - on Fifth Avenue. This will give us a foothold in the US market. Were very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions?,C. Listen again. Tick the phrases that you hear in the Useful language box.,Outlining the pre

41、sentation First, Ill give you some basic information. Secondly, Ill talk about our stores in other countries. Next, Ill talk about career opportunities. Last of all, I want to look at our future plans. Introducing new information Heres some basic information. Let me add a few figures. Lets have a look at s