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MarketingStrategyPresentation3Industry:HotelsCompany:InterContinentalFocus:HolidayInnUKAgendaIntroductionofIHGGroupandHolidayInnStrategicanalysisThebeststrategicfitsforHolidayInnSTPThestrategicofobjectivesMarketingmixofHolidayInnImplementation&ControlConclusionI蛙n镇t殃e争r御c比o雷n诵t欲i爽n伤e森n框t东a涛l哈H咐o惕t据e虚l垒G胶r佛o甚u滥pO朵n梳e刃o卵f策t每h瞧e弯w戴o进r桥l良d章’酒s厕m泰o炭s菜t衬r杀e翠c犯o碗g佣n鸦i超s惠e腿d贿h虾o复t渴e筝l慈b财r秤a滤n哨d吨sG添l梳o宇b贸a纱lr贵e摆p被u宰t端a蔑t妇i满o幕n颗f遥o伤r炼s帆e闪r咳v董i乡丰c絮e舟,毯c送o还m企f熊o扭r趣t音a四n员d摆v血a浩l盾u约eS之o奸u烤r惕c抚e捉:纺I蚁H援G装(取2垒0爱1龟3钉)M光o悔r戏e币t棵h望e朵n蛾3谜,菜3幼0课0快h眯o份t窑e比l咳s亚w幻玉o辩r播l俯d廊w汽i框d劲eB悬a设s慎i但c境I公n威f付o代r险m厕a突t脏i申o倦nM犹o殃r耕e兰i做n俊f团o漠r对m视a典t宋i挨o垫n先:四A谣p稼p浓e济n世d档i喊x1H独i孟s篇t防o唤r薪yM生o六r苦ec络o倚n畅t伟e壁m朱p剖o鉴r狡a传r充y监l洪o杨o庙ka焰n抹d喝f毕e由e璃l旨,B聋e秆t郊t馒e棋r非q姥u个a立l寸i堪t咳ya失n雪dg王u裂e炼s滚t右s科a惨t孟i奖s义f悄a亡c钞t恨i长o戏n1952FoundedbyKemmonsWilsoninMemphis,Tennessee2007RelaunchedHolidayInnbrandfamily2010Launchedfirstglobaladvertisingcampaign–“StayYou”CompletelyrefurbishedeveryhotelinUK2013Reintroducesitselfthrough“Changeyourview”campaignB用a炕s释i损c氏I晃n伙f紧o颗r希m锄a贴t添i潜o伟nS怪o此u洞r封c青e疑:甘H乳o强l乐i料d离a轮y茎I门n茂n牙(鸦2屋0战1仿3膜)LogoLookQualityR忘e率l炭a含u氏n雷c割h醒e风dB训r桑a刃n填dS棒o季u糠r扫c舰e紫:泥H洞o网l就i复d名a傻y丢I敲n摄n田(欣2唇0屯1子3税)B垃a求s森i孙c门I兽n懂f滋o食r英m辜a生t蜓i迷o危nH滚i乎g亏h敲e驰s雪tG控u催e看s辱t欠S日a遭t乎i霉s泄f颗a累c裕t孟i娇o画n辈i雨n霸M乐i咱d卖-尽S辟c笋a煌l村eF刚u喂l青l组-习S针e拒r长v可i贩c救eH作o欧t垄e犁l伪’嫁1倦3S厨o乱u晶r孩c柄e纤:摄H背o妄l够i激d樱a营y鸽I烛n洋n滴(挽2葵0推1吨3杠)H迷i般s歇t透o痛r节y1952FoundedbyKemmonsWilsoninMemphis,Tennessee2007RelaunchedHolidayInnbrandfamily2010Launchedfirstglobaladvertisingcampaign–“StayYou”CompletelyrefurbishedeveryhotelinUK2013Reintroducesitselfthrough“Changeyourview”campaign“肌S桂t沸a序y这y翠o霸u明”–承P旬r杂o败m株o俱t康i积n醋g胖R虚e糠l叮a易u爪n残c板e屋d共b结r仁a回n活d“和C溉h政a尤n系g病e龟y有o前u阳r迟v教i讨e抖w才”-R懂e棍i创n再t德r办o庸d蝇u备c句i彩n灾g胀b卵r食a奖n气d同b馆y熟f呜o骑c筋u舌s娘i错n秃g问o忌n毕y用o禁u毕n勤g每t恋r掀a展v苗e否l捐e牵r丝式sB马a窜s楼i投c棵I占n剑f尘o神r捆m要a趁t碰i召o率nS供o奋u踢r抛c招e搏:兽H狼o帝l致i骨d穷a乓y技I义n领n严(母2锻0脖1隶3贺)H松i吗s馋t鼓o递r局yI篮H浴G符(寒2雕0基1柔3笨)C形o谨r赤ec出o弓m展p乘e何t抹e外n栏c迹e危s“F鹊r誓e陪s嗓h泰,冠m碰o豆d艘e供r纳n昼a元n熟d与b展e提t秘t朵e轰r洞t跨h移a满n装e蔽v净e宅r悄.T纪h形ep始e茶r羽f铺e铁c逼t珍m顾i较x拼o灶f烂b搅u煮s阅i思n浇e糟s扇s信a察n恢d捐p残l则e正a假s窜u僚r府e踩f绿o减r址t艘o础d班a隐y货'泼s刺c栏o户m雪f废o月r组t奏-衡s馋e夜e万k趴i数n曾g躲t跟r鹿a润v窃e扑l殊l扇e好r钩”1952FoundedbyKemmonsWilsoninMemphis,Tennessee2007RelaunchedHolidayInnbrandfamily2010Launchedfirstglobaladvertisingcampaign–“StayYou”CompletelyrefurbishedeveryhotelinUK2013Reintroducesitselfthrough“Changeyourview”campaignB爬a耗s古i饥c切I冤n晚f仰o孩r蜘m捞a刃t杠i烫o继nS未o恋u嗽r丝式c摊e矿:底H威o慰l辩i客d骆a号y搭I明n固n孟(影2敢0揉1侦3微)S马e废r弓v泄i失c惹e多sS远o逼u强r色c田e镰:惭H崭o盒l兰i赏d温a挠y营I号n奔n蛋(悄2通0谁1捎3能)G雁u棚e亩s猛t植s子’浇f跃e生e桂d油b塑a睬c睁kI诊H棍G暑(冻2静0迁1天3掠)B话e爽s绳t姑M斧i融d钥-虽M诱a是r哈k渣e敌t娃H增o夸t罪e及l耕B舟r汤a兴n葱d表i聚n鲁t股h浇e饥W艰o嘱r问l最d左2香0枯1作3S推o渐u妹r掌c哭e眠:狼H师o黎l六i住d浑a鹅y婆I挪n引n沿(闲2挎0徐1得3)鄙,绘T槐r店i呆p讽a开d载v适i弄s前o除r糕(狗2纽奉0开1僚3柔)M牺a晶r过k捕e贞t岂s鲜h此a救r沸e醋sS株o切u皂r高c晚e辈:冲B刷r膝a考n镇d索s吸h采a渴r完e牲s急,划E膨u获r稻o茶m进o奔n侦i龙t卫o质r幕(般2傻0萝1奔3佳)B容r册a刻n层d溪s双h尊a斯r宰e搬d淡3玩.烘6抖5救%S凶t案a诉b求l播el奇e路v射e章l美o门f步m疯a拆r狠k图e陶t帆s直h唇a要r垮e史-庙>N假o桐ts刊u戴c蠢c呆e坡e冬d枣i所n予r争e辫b替r评a苗n谢d蓝i忠n滋g裕?G告o深o躬g串l苹e哗T贿r必e景n洁d谷sTravelodgeHiltonBestWesternHolidayInnPremierInnD恐e蔑c单l基i巴n片e市c捞o鸽n矩t作i色n现u扎o秘u鲜s败l距y时!T诱h之e品n稿u滨m诱b湖e殃r纪o欣f滤s敞e纷a瞧r咽c烤h振i竿n漫gS萝o页u书r看c培e猪:笋G叮o坝o眠g部l巧e陪T避r丘e集n躲d刃s节(由2听0哗1睡3远)C填u台r灿r耕e御n第t牧P个r亏o寒b秘l奴e昨mDecreaseinthenumberofsearchingStable%marketsharesince2007Somepeopledon’tperceivethere-brandingNeedtoimprovebrandimage/brandrecallN患e狐e恨d言t役o锻i露m遇p完r帽o绣v找e寻“B荐R圾A信N味D震A姐W患A才R身E概N积E震S妄S”FactorNatureofForceImplicationEvaluation

Political/LegalTaxregulationsandemploymentlawscanbealteredduetotheUKelectionsUncertainchangeabouttaxationandemployment-1MildThreatEconomicTheeffectsofeconomicrecessionhaveseverelyimpactedtheoverallperformanceLessrevenuefromtheUKhotelmarket-3VitalThreatSocial/CulturalVisitstotheUKbyoverseasresidentsincreasedsignificantlysince2011Increasedforeigncustomerflowandconsequentlyincreasedcustomerdemandinhospitalityservices+3SignificantOpportunityTechno-logicalIncreasingtrendofbookingonlineWideusageofinternetsocialnetworkingsitesandtraveladvisorysitesServicesbecomemorevisibletocustomerintheinformationresearchstage.Advertising/communicatingwithcustomersapproachesaremorediversified+2SignificantOpportunityS尊t榜r吉a钟t策e冈g郊i滤c芝a灯n辫a锋l舟y拒s奖i槐sM碑a渗c茫r宝oE害n情v列i纳r括o洗n从m邻e卫n巾tFactorNatureofForceImplicationEvaluation

NewentrantsHighentrycosts,highcapitalinvestmentDifficultytocreatebrandreputationHighbarrierfornewentrantsHighbrandreputationleadingtounaggressivecompetition+3

strongforceSubstitutionPrivateroomsShort-termrentalapartmentsHostelsandcampgroundsManysubstitutesarecost-saving/lowcost-2

moderateforceBuyerpowerBuyersarepricesensitiveLowswitchingcostsOnlinehotelbooking(e.g.)givecustomersaclearpricetocompare-1mildforceSupplierpowerMainsuppliersinclude:cleaning/Janitorialsupplies,foodandbeveragesuppliesThreemainstablesuppliersareusednow:AFIperformancefoodgroup,Monmouth,Ecolab(HolidayI)Highprofitinfoodandbeveragethushasconsiderablepoweroversuppliers+2

moderate

forceOverallintensityofrivalryIntensiveduetonewtechnology

HighfixedcostLackofdifferentiationandswitchingcostPricewarDifferentiatinghotelproductsandservices-4VerystrongforceM乌i辞c捎r路o朵E德n舍v票i捉r缴o蝇n跳m匙e骗n兽tS祸t童r敏a安t昌e浸g较i蚂c承a陕n灰a坡l绒y聋s窗i锋sM耕i务c械r贵oE保n太v粉i痛r户o士n抬m叠e县n省tI亭n蚂t好e秋r治n质a扫l音A漠n电a艰l埋y拾s拥i脆sS奔t窜r例a己t派e棍g难i技c笑a萍n辜a璃l堆y竿s勿i雷sFactorTrendImplicationEvaluationPhysicalResourcesGreatlocationandeasyfortransportationModernstyleandcleanFullrangeoffacilities,varietyofrooms.Dominantproductsandservices144hotels

inUKwithconveniencetransportationManytypesofroomandmoderatecustomizationContemporarydécorFullserviceamenitiesLowdifferentiatedservices+1minorstrengthHumanResourcesHighlyreliantonimpressiveservicequalityandwarmhospitalityEmphasizeontalentedandwell-trainedstaffs

DevelopingaBrandHeartedcultureandtrainingprogramDevelopingasetofaward-winningPeopletools+3significantstrengthFinancialResourcesAccesstocapitalisimportantforhotelinvestmentsandpromotionsDiversifiesofthedebts5%GrossRevenueincreasefrom2011StrongcapitalofIHG(£883m)Issuing10-yearpublicbonds(Nov’12)Highoperatingcost+2

moderatestrengthIntangibleResourcesBrandloyaltyaffectstocustomers’decisions.CompetitiveandvaluablepriceHighdiversityincommunicationchannelsespeciallyindigitalnetworkStrongreputationUn-strengthenedbrandawarenessHigh-qualityportfolio&customizationVariouscommunicationchannels+1

minorstrengthI救n司t蛮e浆r背n膜a咐l斤A扩n爪a顺l厨y旨s棕i垮sS峰W乡丰O野TA序n宽a湖l谦y脂s令i杂sInternalStrengths

ExcellentBrandReputationVariouscommunicationchannels

ManylocationsinUKInternalWeaknessesUn-strengthenedbrandawareness

LowdifferentiatedservicesIncreasingofoperatingcostExt.Opportunities

WidespreadonlinebookingIncreasingcustomerinflowanddemandinhospitalityservicesMarketPenetrationStrategyStrengthen

onlinechannels–bookingservice,marketing,andcustomerengagingImprovebrandimageBrandcommunicationProductDevelopmentStrategyLaunchinnovativeproductsandservicestoreinforcethemarketpositionExternalThreatsIncreasingoflowcostcompetitorsPrice-sensitivecustomers

LessrevenuefromtheUKhotelmarketMarketPenetrationStrategyDifferentiation

onqualityofservicesStrengthenbrandimagebyCustomerSocialResponsibilityprogramLaunchnewpromotionsformembersorprovidespecialofferCostLeadershipStrategyReduceoperatingcost

CreateeconomicalaccommodationtosatisfycostchasingcustomersWTWOSOSTS肿t山r傅a莲t样e德g汪i发c鼠a井n腾a繁l缠y柄s寸i敞sS荷W成O棵T祝A笋n钳a徒l优y盏s暖i忠sMarketPenetrationStrategyExpandadvertisementsonlineandusesocialmediatoincreasebrandawarenessandmarketshareEnhanceCRM(CustomerRelationshipmanagement)Launchnewpromotions(mainlyfocusingontargetcustomers)Launchspecialservices/offers5谊y取e童a飞r淘sS谈t习r柿a舟t页e冰g周i涝c苏F考i害t束s“劲T婆o压s申t邻r钻e台n扯g自t检h富e忠n渣B闪R舒A悲N唐D自A抽W扭A棚R采E略N崖E庸S染S踪蝶”DemographicSocialclassPsychographicUseVALS™FrameworkGeographicUKresidents-Businesstravel-LeisureOverseasresidents(Europe,USA,BRIC)-Businesstravel-LeisureS逢e盏g厚m谋e窜n齐t茧a皂t钞i替o席nS散T喉PT陷a融r腔g户e阿t眼i协n犯g疗-D丑e诸m境o扇g捧r尤a抄p以h平i怒cU茂s趋a忽g鱼e化o带f节h正o俊t剖e众l讲s柱i已nG损r锋e孝a投tB遵r消i吐t咱a刮i坛n昌(株%躁o箩f栏a飞d猪u蜓l封t暖)Y隆e荒a董ren泻d熔i叼n按g谊D进e愤c际e跳m缝b码e返r秃2堪0列1洁2Mid-markethotelPersonalbusinessS笋T很PS壶o赏u宋r握c老e瞎:夸H磁o绘t杆e屯l诊s悔2盾0蝇1品3奔,似K拴e弯y倘n盲o变t叶e北(累2坏0脊1赵3写)B照:发M膊i例d叉d外l稳e骂c闹l恨a轨s惯sI悟n话t吃e电r陵m高e锯d凯i均a狡t鲜e这m爽a土n屑a耕g害e津r使i牛a部l牙,添a规d改m林i杆n蝴i抛s燥t事r冲a甜t叉i剪v巩e臂o剧r浑p牲r绘o巷f仗e碗s神s君i诉o羞n咳a岂lC航1控:跑L书o联w阿e御r荐m业i蝴d融d有l尤e咳c吊l穴a怕s册sS忙u克p溜e盒r悄v眯i百s盯o蛮r似y疾o枪r睛c幕l盗e贿r射i号c食a蜂l射,慎j株u孤n慕i冰o论r静m袋a查n责a糕g墙e派r涂i宵a衣l故,拘a顽d穷m嘱i第n取i意s停t兄r赞a渡t惩i支v叉e氧o弓r资p闷r羞o蚁f锐e哪s饼s志i施o使n缓a涌lM虚o是r蔽e状i途n惕f巨o荐r惨m需a筐t油i蜻o醋n趋:即A辣p雪p袍e若n雨d棒i障x惊2S员t梢r酸i耕v似e元r弓sT妥r萝e道n输d料ya圣n释d案f竿u牧n恒l建o稠v污i巧n呈gF私a堪v鸽o怜rs粥t铺y益l链i泪s跌h俱p细r纵o咐d伞u患c抢t跪t死h票a蠢t狐e助m宪u松l似a寺t威e涝t营h烤e纲p咸u碑r伯c买h锤a证s俭e雨o提f马p碎e胡o形p搜l撒e泡w盈i堂t苹h霞g言r极e档a拣t器e鹊r很m掉a控t兴e伟r圈i朱a纹l劈燕w拴e主a摩l装t蝇hB化e信l絮i肾e绢v尿e涌r销sMo斜t堡i界v久a聋t妙e沟db探y川i赤d额e阵a售l枣sF刚o塔l戴l温o暖we匙s组t勉a隔b冶l怀i呼s鼠h笔e特dR爷o鼓u担t伟i如n坊e棒sa将n安dp忙r数e工d估i众c棍t皮a贯b仅l麻eS捕T站PT精a尾r眉g快e呢t裂i歉n潮g嘱-P分s售y陶c披h耍o毒g渣r欺a坛p命h皮i傻cM耍o哑r活e芒i辞n茄f没o收r胡m松a狠t栋i违o罩n器:域A闸p邻p仔e桑n诊d荒i越x3S稍T秒PT河a节r欠g的e躬t慎i却n驼g粗-G钞e挎o仁g贺r伯a称p秤h撑i薯cFocusonLEISUREtravellers(Holiday&VFR)M闪a摆i逢n绞l精y桃f非o德c集u再s涌o学nC煮H场I淡N齐E映S锦E挤t滑r蜓a主v回e径l捧l助e赛r杆sS耀o嫁u诵r肺c乡丰e穗:爱F恰o者r环e招s生i失g寸h效t灶,叮V辜i事s涝i术t寇B膀r汉i窝t牵a组i孙n旗(拐2早0麦1叙3乡丰)笼,劫H启o闷t征e吃l罢s溉2维0垒1恳3壳,蛮K员e泊y偏n粪o栋t丙e见(伶2旷0邀1挣3窃)IncreasesharplyM恶o贼r盟e爆i芦n鞠f锡o糕r跨m坊a喷t炭i药o高n伯:哗A凑p抛p部e渡n堡d福i批x4致,类5T布a融r酱g思e后t繁i牧n盛g设-G弟e章o最g跳r越a稠p仓h恼i筒cS断T和PUK–BusinesstravelUK-LeisureOverseas–BusinesstravelOverseas-LeisureC铃h凭i它n脏a£右4艳,戏4育8愉6m墓i近l羊l递i佳o管n£贼1恢8超,以8虽4躺6察m躲i敬l赠l炕i孟o旨n£彩1怪1础,遥4躺9哨1咬m务i蔬l僻l嘱i卷o私n£宵4饭,号5气0赚1唱m劫i阁l脉l融i涝o誓nS已o迁u普r促c届e鸽:盆T办r突a逼v伟e斯l锣T辉r德e殖n豆d惰s阻,削K女e冈y客n毯o借t碌e松(淡2勤0胁1珍2火)S证e求l穴e摘c走t鬼b僚y框t恨o渗t间a钥l羽e珍x渠p夜e把n雄d他i红t且u倦r虾eU煮KM浊o范r青e念i商n冲f辽o伯r串m休a变t捎i吧o必n喜:皆A掌p尿p猴e觉n锅d扶i遍x6递,泳7S课T岗PP输o惊s挡i任t览i宿o哄n润i母n切gHighBrandReputationM蛇o搏r乖e欺i焰n泥f啦o付r茎m振a界t睡i尽o除n坑:船A喷p的p竹e辞n袋d狠i砍x8W韵e圆w舟a狱n斧t闷t旬o棵g曲r斤o凶w民b攻y碍m香a犬k粘i蓬n砖go周u悼r织b萌r觉a店n追d柳s洪t煮h披e糕f忙i瘦r长s杠t务c竿h明o粱i辣c每ef屯o地r韵g犹u糊e悉s存t刚s搬a孔n巧d基h寸o赞t腥e辅l机o乱w划n消e宵r金sO烛u枪rp渡u覆r迷p的o类s她e段i筛st消ol葵e叉t小y剑o勉u狗re粉x哥p匠e即c匠t俩t谷h纤es砌a展m驱e绪c任o兼m狮f浅o尊r槽t题s厦a恰s告h漂o栏m飞e烦(阀o旋f陆f合i蛛c圈e换)a诉n输d较a池c衰c达e示s压s任t凑o兽s舒e伍r可v扎i逢c骂e陪s陶t燃h待a烫t自h炭e姨l枕p忧m股a芒k狮e温y别o冻u喂re镇x没p温e劲r体i躁e国n纯c灰e肯s铅e馋a耳m稿l顽e欲s吹s.S糖o脂u敲r离c辛e波:评H令o岔l危i罢d吩a寸yI嗓n医n(由2辰0乔1左3脱)S挽t滩r鸽a之t恰e切g校i场c雹o浪b在j谁e郊c糠t怜i安v掏e酱sC昌o侵r屡p凑o装r古a舍t兰e诱m范i酸s宣s享i蛛o薪nS晒h关o平r评t颜-悄t拿e特r胁mMaintainandstrengthenbrandimageasthebestMid-MarketHotelBrandintheWorldBoostmarketshareinonlinebooking(30%)Increase6%RevPAR

(revenueperavailableroom)A降c品h翠i殿e违v弯e群d圆t璃h矮r洽o在u宿g候h挽p永o做s篮i曾t勤i迷o稻n南i茂n宾g姨H推o姥l区i地d诉a调y堡I芳n欢n压a指s梅t至h捡eq便u暗a逆l抵i商t它y阔l茶e骨a淹d正e葡ra朝n义d“t蚀h欣ehi绢g桃h糟e踢s陡t顿i睁n馅g好u绿e草s解t划s多a增t塔i序s僵f婆a牺c元t哑i软o钩nam代o戏n饺g谨m林i钩d正s苦c业a韵l继e揪f箱u盯l识l衔s桑e伶r工v创i评c仆e怖h巷o羡t症e茄lch拒a愚i僻n影”ObtainingaconsiderablerevenuegrowthandRevPARgrowthrate(7.2%)withinthenext5years.S围t披r锄a涌t阅e字g月i善c遵o姐b比j俩e效c骂t吩i雕v万e浊sS昂h睡o时r目t缝-陵t得e炎r颜mS胳h厘o或r辽t均-古t东e毕r案mL另o端n弹g脖-欣t丘e糊r丛m7Ps-OverallProductVariousamenities

tomakebusinessandfamilytraveleasiersuchason-siterestaurantsbars,businesscenters,fitness,andswimmingpoolsComfortableaccommodationandmoderndecorFullbasicservices

includingdesigntailoredconference/weddingplanSpecialservicestodifferentiatebrandsuchasbouquet/birthdaycakedeliveryservicePromotionAdvertisingbyprintmediasuchasmagazinesandnewspapers;telecastsuchasTV;

internetadvertising(asmainmedia)suchaspopularwebsitefortravellers,socialmedia,andappsinsmartphone

Publicity:updatinghoteleventsvianewspapers,magazinesandinternet;holdingcharitableevents;

promotinghotel’scorporateresponsibilityespeciallyinenvironmentandsocialaspecttocreategoodhotelimageSalesPromotion:trip

packagefocusingonleisuretravellers,seasonalpromotion,voucher/discountdealingwithcreditcardpromotionandairline;havespecialpromotionforUK&Chinesetravellers

Continueconcept“Changeyourview”toaltercustomers’perceptionwithnewbrandimageEnhanceCRMprogramtoreachcustomerssuchaspromotionbyemailPriceChooseTacticalPricinginclude:SeasonaldiscountwhichisofferedwhenoffseasonTradediscountwhentouroperatorsoffer/biggroupofferdiscountandSpecialdiscountforspecialfunctionroomorrareovernightopportunityM南a叫r毯k觉e晃t糟i纤n福g主m闷i农x爬–禾7释P品s7Ps–Overall(cont.)PlaceUsetravelagents-retailandcompanyagents,Hotel

representativesAcceptseveraltypeofcreditsincludingChinesecreditcardHotelonlinebookingviahotelagentswebsitessuchasExpedia,B,TripadvisorProcessImproveefficiencyandqualityofprocessesandservicesFastresponsewithcustomers’requirements,enquiresandcomplaintsStandardizeprocesseswithconsistentcontrollingandmonitoringSatisfyingcustomersbygreatservicesanddealingwithcomplaintscarefullyandsimplyPhysicalenvironmentBeautifyonlineinterfacewithsimplyandmodernconceptBuildacomfort,quiet,smartandrundownenvironmentunder“Feellikeathome/office”conceptKeepfacilitiesfunctionaleffectiveandsimplePeopleTrainandmotivatesenseofservicesandcareamong

employeesDevelopmanagementteamwithgoodbusinessawarenessandabilityoftacklingbusinessriskandinnovatingstrategiesCreatewarm,comfortable,friendlyandefficientculturewithinbusinessPrioritizecustomerservicetothefirstplaceHirestaffswhocanspeakChineselanguagetoserveChinesetouristsM乖a名r芹k但e状t湖i毁n绘g枕m雄i荡x钢–率7虽P鄙sT确r潮a志v倡e屡l撤i揭n渗f扒o哀r庆m托a敏t盯i拜o跳nM哥o零s司t盏o购f抖t认r拥a部v孙e虫l鸭l型e提r愈s啦s法e堪a翻r雅c用h炮h禽o河l绒i胜d屈a巷y泡i落n枪f撇o坊r刮m具a巨t竹i吧o看n留b汁y畅u恐s仓i熟n习g亦I迷N滤T佩E菜R滴N犁E否TM郊a课r执k路e汉t截i瓶n送g导m识i连x辱-P项l统a演c斜eS绕o班u妙r圣c垦e被:声H猎o尽l靠i俩d敲a向y榜P毕u举r础c逮h凑a即s赖i乞n宵g棋P喊a软t段t算e笨r之n叼s来,顶K内e拿y坛n喝o奥t微e韵(第2攀0须1闲2凳)S接o指u碌r勉c勇e盖:背F猎o制r辫e谱s风i送g掀h逝t缓,虾V鼓i散s河i狐t志b蒙r叠i孝t舰a柿i含n亦(边2伤0腹1决3蹄)M饥o狸s讽t谢o禁f丧v述i碑s烈i著t位o墨r培s移(施>痰5飘0折%讯)级b询o敲o芬k休h苏o未t消e尝l霉s桌b嗽y奥u受s摔i炭n取g立I付N详T蒸E扮R肿N否E罗TO呈n致l杀i尸n卡e茂B浮o恩o先k含i淹n拴g包sM续a遵r霉k姓e破t生i独n推g强m受i耽x竿-手P真l训a动c禽eC鼠h网i慈n贞e拜s洒e括C逢o获n馋s丽u巴m斩e桥r田s课’泉B性e睁h团a道v民i星o尖rE敢-扁c盖o聋m盒m喊e违r喇c稿eg皂r贞o刻w怨i柔n模g想s值t辽r袋o乏n它g油l拼y捡d例u格e贱t骂o伍r写a骨p唉i黎d哀l余yi持n耀c灾r互e锤a须s垃i典n素g侍m东o遵b子i分l尿e湿u晓s办a拾g致e丽a烘n筐d扩r讨i朽s珍i颗n驾g绵u碎s芹e袭o艺f催f宋i咐n缎a折n优c盏i广a淡l茄c本a筐r愧d狼s.疏I星n怠t躬e乖r僻n爬e先t旦s催a辆l幼e桨s竖i余n介C鸭h乓i挑n没a惭r肚o以c溜k沈e猾t贫e防d楚f尘r影o消m焰U淡S城$苹1遗.晚8冷b匆i灯l垂l羞i坏o法n布i完n燥2番0扩0咳8硬t肿o$盏9伏3考.小2b天i务l施l贞i焰o市n劲i模n起2光0姐1夺3.I巡寿nC输h谋i拐n探a技,胖t院h表e府p住e陶r辽c龟e沿n逃t滚a葬g钩e认o栽fi谊n景t图e聋r蛮n择e屋t寨u某s展e级r台s救j贼u坛m艺p总e镜df泥r送o毁m悄2柱2闭.医6及%避i重n发2加0师0雹8t丙o誓4秧5腔.舅1畏%裕i辆n伸2扑0斗1焦3M佣a左r踏k酷e位t鲜i良n稻g基m专i就x疏-P家r每o藏m骑o杂t劫i塑o晌nS遥o亚u仇r给c鲜e格:H国o气w杨B往R丸I写C门S略C找o革n障s缺u馅m遮e曲r胖sB龟e嗓h夫a匹v肆e偶,夹E守u家r君o印m射o析n薯i省t遗o判r(2群0脂1狱3偷)A兆d纵v坡e润r浇t险i右s朽i术n假gI筐n伪t绞e妇r出n艘e惹t丸A款d货v归e城r顾t漏i胞s恢i死n巨gS日e训a释r心c誓h进e乡丰n尘g铺i钩n卸e甩se垃.稀g缺.解G甲o船o寻g安l音e庆,袄Y迷a营h济o书o优,圣B耐a扫i孙d誓uT锐r罗a逆v渣e并l苦w僚e禾b转s锋i辰t织ee斧.年g州.颂E旬x婶p刷e锁d咐i邀a距,型Q乞u愈n看a我rS帽o尖c庙i霞a月l额m仆e蛙d鸽i逐ae撞.丘g碧.朗F污a返c赚e曾b欢o拣o廉k忧,地W被e灵i量b置o撤,A挺p抄p芝l汗i环c指a僵t筝i亲o徒ne倍.锣g材.雀L喉i压n时e岁,午H惩o蜘l谢i设d士a容y较I徐n形n慕a仆p壮pM歪a蛮g委a滤z拒i疑n剥e父se四.脾g葱.T芳r喇a青v培e唤l怨l捉e在rL翅o猪n惰e酒l愧y亿P瓦l疑a捐n苗e扎tF卵r岭e鲜e插t像r刃a欠i症n甘s昨t贝a绸t须i室o好n魄m愿a命g过a菜z具i诱n待eM得a乒r望k拨e体t罢i镇n右g伐m辜i脏x沈-P长r日o唱m圆o假t治i炒o巡寿nC摊o铃r谷p蜻o图r拼a拘t杯e湿R扣e渗s磁p捷o离n渴s伞i窃b嘉i语l馅i巡寿t犯yP武r位o续m肥o捕t融e牵I免H受G根’妨s肃c送o秀r客p揉o瓦r中a住t坑e借r懂e多s月p按o秃n乞s亲i次b贯i仁l图i卵t踪蝶yb橡e翼c镇a唇u象s陈e瓜c杰u抽s推t影o蝴m岭e研r扑s驳a勺r确e昏i胃n告t奇e灿r珠e织s数t帽e戒d虏i棉n杂h昼o幕t抚e横l扮s著r宿e咏s泽p嫂o篮n兼s低i死b糠i江l品i只t但y痰f跪o灶r此s抄o氧c啄i庙a件l尊a俘n稠d霜e洗n蚀v油i务r迁o狮n嫂m倡e秀n练tG包r显e总e栗n饼E睬n喝g触a青g雕eh朵e立l望p哀s爆h椒o科t取e要l汤s尼t梁o加c午o锁n姥s嚼e尘r岛v尾e停r固e法s处o房诚u击r略c潜e榜s林a宽n史d竹s泥a奋v援e未m往o坦n导e斗y撇b狗y皆r声e家d迁u而c逢i谷n睡g灵c丝式a占r柿b税o检n站f主o裹o占t姜p波r芝i迷n历t较a雀n菜d贝w牲a候t番e叶r邮u短s摩i熄n暖gS召u枣s吓t绩a代i涂n泰a贩b带l锯e柱b状u列s邻i荐n畏e病s宗s沿a卡n事d质g顽o汉o抖d祖c尖o随r摆p鸟o众r译a编t隔e成i箱m穿a绒g素eM鼠a司r券k宅e俊t叉i专n趋g蹦m婆i举x光-P局r要o估m割o秆t恒i衣o猛nS宜o观u胡r岂c扫e孤:阶I太H纠G菊(忧2闷0忌1租3恢)CustomerPerspective-Timely:Customercommunications-Annually:Marketresearch-Long-term:CustomerloyaltyFinancialPerspective-Monthly:Benchmarking/Monitorfinancialindicatorsfromfinancialstatements-Annually:Annualreportanalysis-Long-term:Achieveagrowthof5.5%peryearonRevPARby2018InternalBusinessPerspective-Monthly:Monitoroperatingandadministrativecosts-QuarterlyandAnnually:Employeeperformance-Long-term:SupplychainsustainabilityperformanceLearningandGrowthPerspective-Quarterly:Employeetraining-Long-term:OrganizationknowledgeT山h概e蛛B里a础l仓a宰n余c佳e礼d妖S良c言o毫r纸e筋c废a喊r存dVisionandStrategyI恰m殊p旋l孩e验m谦e腐n节t柏a仍t殃i侄o唯n慎&C汉o案n抄t鸟r着o蛋lM竭o娃r康e恢i份n归f塑o颗r冠m贿a样t反i石o铁n时:沙A固p围p恢e伙n考d摧i胸x9认,笛1迟0SWOTMarketPenetrationSTPVision&MissionLong-termDevelopmentI只m岭p赴l厌e销m遇e扇n摇t嫁a仿t梁i嗓o雕n&C毅o喷n余t长r忽o墓lF译e翠e持d惨b笛a袍c揪k盼sC碗o早n来c肃l办u暗s睬i口o更nA麦p牧p位e药n饮d年i如x1义–恼M弄a牲r朵k终e驼t烟S仗h兔a汪r腊e狼o咳f插h课o疼t薄e域l仗sA材p馋p础e季n谷d彩i碧xS罪o悔u男r膨c蹦e纪:洋T钉r秃a寒v受e选l误a幸c城c紫o塘m消o肠d粥a尸t跨i钳o稍n损i底n班t化h牺e涝U私n策i耗t巧e唯d患K开i婆n榜g乎d倾o牺m靠,逝E烦u封r爷o岁m手o颠n讽i妥t端o储r情(与2六0帮1法2虑)A礼p珍p绕e介n只d拿i室x锦2梳-持T彼a查r考g舌e额t俱i效n青gD画e暑m盏o琴g尘r振a比p阶h忧i驶cS画o四u调r允c他e朗:扬U绍K执S触o渡c废i巷a岗l番C诊l抱a丧s销s(券2碰0与1副2歌)A乱p淡p带e卧n腐d池i师xS幼o慢u常r亭c快e姓:芒H众o牙t逼e邪l惩M岂a横r炸k可e怨t葛R秧e触p平o凭r党t沃s何,臭K衫e镰y惯N红o烤t筝e府(炭2林0放1村3谈)A身p混p练e启n夏d认i等xA或p表p浙e溪n垂d语i羊x班3里-馒T把a跳r热g耀e侦t尤i北n厅gG手e腰o登g极r尘a枕p老h务i披cA谨p庙p代e需n耻d珠i粗x7仙-万B男R随I赚C能S投I磁n湿f绞o素r薯m搞a古t挂i赤o常nW跑e毛c饭h垦o赤o败s伴e址t首o反t循a琴r圣g梅e与t植o抹v咱e殖r荒s桂e摄a伯s剪l巾e叫i室s贺u去r卡e猫c战u台s古t狭o巡寿m辅e书r辨s扑e远s什p米e佛c沿i失a零l羽l润y搏C疏h斑i赶n那a拦b趟e葬c浊a突u有s舒e野C吃h荡i环n味a烟i公s忙t践h由e秃c鬼o盒u围n冠t谈r壤y析t酿h攻a刺t源h走a芳s膝t慈h弊e淹h绞i姓g肌h疫e絮s呆t鬼G腿D猛P蕉i斗n型B番R己I搞C煮S烈.A社p李p钓e浴n壳d纪i摧xS奥o著u辞r蛙c害e屠:H怒o兰w炉B骂R膝I通C涌S演C升o熔n恐s美u介m赤e兔r鹅sB凡e塌h弓a严v幕e健,傍E徒u差r泰o产m烟o帽n由i粥t厦o分r招(陆2父0风1筐3格)C收o肠n茧s蝇u场m竞e赶r铁E康x辟p皱e难n轧d到i休t溉u旗r棒eS友o拨u脂r掏c瘦e宿:H购o症w纺B药R东I质C稍S廊C枕o惨n岭s排u划m尽e低r鹊sB谦e震h鞋a牌v蔬e监,才E模u尸r驾o音m妥o竞n缸i窑t董o邻r挎(认2启0攀1薯3长)A暖p慕p勇e子n夹d漏i尼x汤8球-W鲜h予y浑d耍o惠w跟e利f艳o猫c夕u浪s敌o辆n盾C宣h高i揭n求e坝s殖e程m迫a躺r意k军e潮t夸?C使h哪i拳n坚a折m路a格r水k补e静t福s制p莲e夫n收d肌s景t派h榴e孙m季o棚s短t脏o宽n碗h丙o蓝t靠e欢l逃sA料p责p耽e铁n侄d逃i土xO洒u献r弊m守a炉i存n疤t烂a俭r繁g爸e阔t额o吹f另d刷o叮m屑e幕s坐t疮i条c款c校u牧s关t贼o激m豆e脊r局s支a东r挡e月f渔r茧o押m紧L艺e赏i迟s毛u薯r记

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