新标准大学英语Book2 Unit4.News.reading

Whichnewspaperdoyoureadoften?Whatcolumnscanyoufindinnewspaper?http://www.thetimes.co.uk/tto/news/http://www.thesundaytimes.co.uk/sto/?CMP=INTni26http://www.guardian.co.uk/Page51Readthecommentsaboutthepress,andwritedownyourowncomments.Isthenewspaperwalkingtowardstheend?Activereading2Thedeathofthenewspaper?Unit4UnitoutlineUnitlearningobjectivesNewwordsTextorganizationTextcomprehendingLanguagepointsDifficultsentencesUnitLearningobjectivesbeabletoseeandidentifytwosidesofanissuebeabletocommandthefollowinglanguagepoints:captureneverthelessmoreoverclosedowninabidreferto…asbeabletounderstandtheusageof

So+inversion+that…NewWordsPara.2circulationrevenueviciouscirclePara.3predatePara.5diversePara.7swat先于…出现凶猛的、猛烈的出路;途径

办事处收入、收益持续不停地隐含意思恶性循环企图、努力发行量

小报Para.6estate使沉默声望正直、诚实不一样的公正财产、遗产重拍、猛击利用、开发Para.8exploitationdumbintegrityimpartialityprestigePara.4outletferociousremorselesslybureautabloidbidconnotation1.风暴之前的平静2.愉快平静的一刻3.发行量下滑4.广告收入5.报纸定价6.价格敏感的产品7.恶性循环8.长期趋势9.逐分逐秒地监视Usefulexpressions10.发行量11.激烈竞争12.印刷和生产成本13.提供一个便利的窗口14.不可否认…的影响15.定期16.市场份额17.尊崇…的原则18.是难以打破的习惯1.风暴之前的平静2.愉快平静的一刻3.发行量下滑4.广告收入5.报纸定价6.价格敏感的产品7.恶性循环8.长期趋势9.逐分逐秒地监视1.thequietbeforethestorm2.amomentofpeaceandpleasure3.Circulationhasdeclined.4.therevenuefromadvertising5.coverprice6.aprice-sensitiveproduct7.viciouscircle8.along-termtrend9.monitorminutebyminuteUsefulexpressionsUsefulexpressions10.发行量11.激烈竞争12.印刷和生产成本13.提供一个便利的窗口14.不可否认…的影响15.定期16.市场份额17.尊崇…的原则18.是难以打破的习惯10.circulationfigures11.ferociouscompetition12.printingandproductioncost13.provideaneasyoutlet14.It’shardtodenytheimpactof15.onaregularbasis16.marketshare17.honortheprinciplesof…18.ahardhabittobreakTextorganizationProblemTextorganizationProblemResponseNegativeresponseConclusion:open-endedQPositiveresponseclickThenewspaperisgoingtodisappear.TheprosandconsgivetheirsupportingideasReadparas2,3,4,5,6andfigureoutreasonsforthedeathofnewspaper.Readparas1,7,8,9andfigureoutreasonsforthesurvivalofnewspaper.prosconsreasonsforthedeathofnewspaper.(paras2,3,4,5,6)Readersturntointernetfornews.Theadvertisingrevenueisdeclining.Thecoverpriceisrising.Fewerandfewerpeopletrustedtheinfo.thenewspapercontains.OntheInternet,theadvertisercanmonitortheiradsminutebyminute.(Innewspaper,hecannot.)Printingandproductioncostshaverisenremorselessly.Alllargecirculationnewspapershaveestablishedstrongwebsite.Environmentalimpact:cuttingdowntreesandpapermillsareamongtheworstpolluterstoair,waterandlandofallindustry.1.2.3.4.5.6.7.8.9.reasonsforthesurvivalofnewspaper(paras1,7,8,9)Nonewspaper,noSundayTheconvenienceofthepaperNobatteryNobreakingSaftyWrappingtakeawayfoodLocalnewslifestylejournalismPersonalfinanceandtravelNewrevenuestreamLocalityandtradition1.2.3.4.Declinetrend(Paras2-5)ReasonWhenFiguresDailyreadership:from%to%Youngreaders:%Results&measures

NYTimes:BaltimoreSun:UK:Largecirculationnewspapers:

52.637.519FillinthetablewhilereadingReadersturntointernetfornews20ormoreyearsagodownsizeby700jobscloseddownforeignnewsbureaureducednewspapertotabloidsizeestablishedstrongwebsitesWordstonotePhrases1.capture2.nevertheless3.moreoverclosedowninabidreferto…asNewWordscaptureone’sheartone’sinterest/attentionone’simaginationatitletheheadlines赢得某人的爱吸引某人激发某人的想象力赢得比赛成为头条captureheadlinenewsmainstorytopstorylead(ing)story头条新闻Identifythemeaningofthecollocations.sparkneverthelessadv.despitetheideathatyouhavementionedTranslatesentences.Itisadifficultrace.Nevertheless,nearly1,000runnersparticipateiteveryyear. 这是一项艰难的比赛。尽管如此，每年还是有近1000名赛跑者参赛。尽管如此，不过moreoveradv.usedforintroducinganadditionalandimportantideatosupportwhatyouhavejustmentioned此外，而且thebedofPoyangLakeChina'sworstdroughtin50yearshasaffected35millionpeoplealongtheYangtzeRiver.

Thetwolargestfreshwaterlakes-DongtingLakeandPoyangLake-arebothdryingupdramatically.

Moreover,thedroughtcouldcausefoodpricestorisearoundtheworld.HonghuLakeclosedownTostopdoingbusinessoroperatingpermanently(永久)关闭Fillintheblankswiththeappropriateform.Smallshops__________________(纷纷倒闭)becauseofcompetitionfromlargechains(大型连锁店).Thelocalgovernment______________________(计划关闭)privatecoalminesinShangxiprovince.areclosingdownplanstoclosedowninabidinanattempt企图，努力TranslatethesentenceintoChinese.ThelargechainscutpricesjustbeforeChristmasinabidtosupportsales.大型连锁店在圣诞节前降价促销。SituationaldiscussionDoyouthinkthebidtocutpricesforsalesiseffective?Providemoreadvice.freetaste freebus feedback goodqualitygoodsalesservice buyone,giveyoutwocateringtocustomers’needs referto…asTomentionsb./sth.whenyouarespeakingorwriting将······看作是······Fillintheblank.Evenasachild,he________________________(就称呼父亲为Steve).Collocations:identifythemeanings.refertosth. 提及某事；有关referbacktosth. 再次提及referredtohisfatherasSteveDifficultsentences1.…there’snothing