【小作】2012年SIFE全国赛PPT英文分享版

1、Loading热心 WARM-HEARTED热情 PASSIONATE创新 CREATIVE责任 RESPONSIBLE专业 PROFESSIONAL团结 UNITED8PROJECTS2PROJECTS 天使巧手项目Angel Fly Project展示项目PROJECT1（1）Background背景弱势群体？Disadvanged Group?处于社会边缘？Social Outsider?无法担当任何工作？Not qualified for any jobs?残障人士The DisabledBackgroundSell OutGo Out手工制作者Handicrafts Makers面包

2、师傅Bakers老板Bosses农田工作者FarmersBackgroundSell OutGo Out残障人士The Disabled1年半前A year and a half ago One and a half years agoBackgroundSell OutGo Out一年半以前Gongliaozhan工疗站手工制作Making Handicrafts提高收入Improve income回归社会Back to societyBackgroundSell OutGo Out手工艺品售卖SELL OUT心理康复GO OUT（2）Sell OUT手工艺品售卖Angel World天使世

3、界A. Product Diversification 产品多元化布料Cloth泡沫FoamB. Cost Reduction 成本削减Green Civilization AssociationSIFE SCNUB. Cost Reduction 成本削减废物回收Recycle1Lower The Cost 降低成本2Environmentally Friendly 环保B. Cost Reduction 成本削减C. Sales Channel Development 销售渠道拓宽目标人群 Target Consumer大学生College Students老年人ElderlyC. Sal

4、es Channel Development 销售渠道拓宽大学生College Students大学城商业中心Commercial Center of Higher Education Mega Center Boutiques 精品店C. Sales Channel Development 销售渠道拓宽 Student Supermarket 学生超市华南师范大学South China NormalUniversityC. Sales Channel Development 销售渠道拓宽Online Shop 网店淘宝网Taobao WedsiteC. Sales Channel Devel

5、opment 销售渠道拓宽电脑技能Computer Skills网店老板Online Shop Bosses手工制作者Handicraft MakerC. Sales Channel Development 销售渠道拓宽老年人Elderly传统节日Traditional FestivalC. Sales Channel Development 销售渠道拓宽Traditional FestivalQiqiao Festival乞巧节C. Sales Channel Development 销售渠道拓宽The Spring Festival春节Traditional FestivalC. Sale

6、s Channel Development 销售渠道拓宽Boluodan菠萝诞Traditional FestivalC. Sales Channel Development 销售渠道拓宽Income 收入提高Improve Skills 技能提升BackgroundSell OutGo Out76,104yuan（3）GO OUT心理康复华师大心理咨询中心Psychological Consultation Center of SCNU+BackgroundSell OutGo OutOne-to-one Psychological files一对一心理档案 hypnosis therapy

7、催眠疗法Regular Psychological Counseling定期集体心理辅导MODE 模式残障人士The Disabled华师大心理咨询中心Psychological Consultation Center of SCNU华师赛扶和工疗站SIFE SCNU & Gongliaozhan公益组织和企业Public Welfare Organizations & Enterprises技能培训Skills TrainingPsychological CounselingEvaluation ReportSuitable Disabled People资金支持Financial Supp

8、ort活动开展Activity心理辅导评估报告合适的残障人士残障人士The Disabled华师大心理咨询中心Psychological Consultation Center of SCNU华师赛扶和工疗站SIFE SCNU & Work Therapy Station公益组织和企业Public Welfare Organizations & Enterprises技能培训Skills TrainingPsychological CounselingEvaluation ReportSuitable Disabled People资金支持Financial Support活动开展Activi

9、ty心理辅导评估报告合适的残障人士农场疗养Farming Treatment天使面包店AngelBakery洗车CarWashing农场疗养Farming Treatment（3）GO OUTBackgroundSell OutGo OutPsychological RecoveryBackgroundSell OutGo Out心理康复欣悦农场XinyueFarm康复中心Recovery PlaceBackgroundSell OutGo Out改造 Reform 培训 TrainingAugust2012.8Xinyue FarmBackgroundSell OutGo Out60yuan

10、1day=认可Recognition自信Self-confidence康复RecoveryBackgroundSell OutGo Out天使面包店AngelBakery（3）GO OUTBackgroundSell OutGo Out面包BreadBackgroundSell OutGo Out狮子会Lions ClubSIFE SCNUBackgroundSell OutGo Out商业中心Commercial Center Guangzhou Higher Education Mega Center在建Under ConstructionBackgroundSell OutGo OutJ

11、uly2012.7Training 培训心理评估Psychological Record个人兴趣Personal InterestBackgroundSell OutGo OutNovember2011Appreciation 感谢状BackgroundSell OutGo Out洗车Car Washing（3）GO OUTBackgroundSell OutGo OutWAJESI Cleaning Products Co., LTDTraining 培训BackgroundSell OutGo OutCar Washing 洗车足够练习Enough Practice相关资格认证Releva

12、nt CertificateEnvironment 环境Society 社会Economy 经济This Year21残疾人Disabled People76,104 yuan 销售收入 Sales IncomeHandicrafts-making Skills163%Sale 销量172%Income per person人均收入Society 重返社会COME TRUEWE WONT STOP HERE模式ModeHelpmore disabled 城乡互惠项目greeN-GO Project展示项目PROJECT2（1）Background背景FOODGREEN农药Pesticide化肥

13、Chemical Fertilizernon-government organizationNGO绿耕Green Farm悦意Gladness沃土工坊FertileFair TradeBackgroundAnalysisSolution（2）Analysis分析FA R TRADE 公平贸易 How do these NGO protect the profit of those peasants?BackgroundAnalysisSolutionFair trade is a kind of social activity that focus on those marginalized

14、producers and spare no effort to ensure their profit.BackgroundAnalysisSolution公平贸易是一个有组织的社会活动，致力于确保被边缘化的生产者的利益。10yuan售价Selling PricePeasants 小农NGON OG6yuan4yuanBackgroundAnalysisSolution悦意GladnessN OG沃土工坊 FertileN OG 绿耕 Green FarmN OG销量不足Insufficient Sale Volume高成本High CostHELPBackgroundAnalysisSol

15、utionNGO 的销量NGOs Sale Volume盈亏平衡点Break-even Point1230 kg/month1370 kg/month-BackgroundAnalysisSolution10%下降 DecreaseBackgroundAnalysisSolutionPeasantsIn Trouble陷入困境NGOIn Deficit亏损BackgroundAnalysisSolutionMarch2011SIFE SCNUTeam Of greeN-GO ProjectTeam Established 团队成立March2011SIFE SCNUTeam Of greeN-

16、GO ProjectTeam Established 团队成立￥10856.47￥6754.32011.4 - 2012.4BackgroundAnalysisSolutionProfitLOWOfSkillsLACKSocialResourcesLIMITED提高利润Increase ProfitA技能提升Skills EmpowermentB增加社会资源Increase Social ResourcesCBackgroundAnalysisSolution低利润缺乏技能社会资源有限（3）Solution解决方法Solution AAIncrease ProfitBackgroundAnal

17、ysisSolution提高利润利润Profit成本Costs收入Income=-售价不变PriceUnchanged租金不变Renting PriceUnchanged进货价不变Import PriceUnchanged增加销量Promote Sales降低成本Reduce Logistics Cost & WastageBackgroundAnalysisSolutionPromote Sales 提高销量Customer消费者Communication沟通Convenience便利Lack necessary market segmentation. 缺乏市场细分Sell product

18、s without a clear direction.销售缺乏明确方向Only basic information. 仅有产品基本信息Not convenient enough for consumption.消费不够便利No interaction . 没有互动As for Customers 消费者BackgroundAnalysisSolution调查RESEARCH市场细分SEGMENTATION经济能力Have Certain Economic Capacity追求健康Pursue Healthy Food4,500,000yuanBackgroundAnalysisSolutio

19、nAs for Communication 沟通BackgroundAnalysisSolutionEco-tourism 生态旅游 观察 Observe旅游 TripBackgroundAnalysisSolutionInformation 信息Information 信息Information 信息BackgroundAnalysisSolutionEco-tourism 生态旅游 97%消费者CustomersHave Confidence 信心Feel Satisfied 满意BackgroundAnalysisSolutionEco-tourism 生态旅游 财务会计Financia

20、l Accounting旅舍管理Accommodation Management导游GuidingBackgroundAnalysisSolutionEco-tourism 生态旅游 推广活动Promotion ActivitiesGreen Class绿色课堂In SchoolPromotionConferences健康知识推广会In CommunitiesBackgroundAnalysisSolution线上推广Online Promotion博客&微博Micro-blog & BlogDetails Of Products &Information Of Promotion Activ

21、itiesBackgroundAnalysisSolution收成时间Harvest Time种植地点Planting Place烹调建议SuggestionBackgroundAnalysisSolution包装改良Packaging improvedBackgroundAnalysisSolution电子数据库Electronic DatabaseAs for Convenience 便利BackgroundAnalysisSolutionMutual Sale On Commission相互寄卖绿耕GreenFarm沃土工坊Fertile悦意GladnessBackgroundAnaly

22、sisSolutionSales Activities In Communities社区销售Taste Test 试吃会BackgroundAnalysisSolutionFruit And Vegetable Selection 果蔬认养NGONGOProduct产品Product产品PAY资金PAY资金Land土地SelectPlantCustomer消费者Peasants小农BackgroundAnalysisSolutionB TO BBackgroundAnalysisSolutionConvenienceNGO的销售量NGO s Sale Volume1370 kg/month17

23、22 kg/month40%BackgroundAnalysisSolutionReduce Logistics Cost & Wastage成本COSTJoint Distribution共同物流GladnessN OGGreen FarmN OGFertileN OGXianniangxi VillageLeming VillageTangkai VillageBackgroundAnalysisSolutionGladnessN OGGreen FarmN OGFertileN OGXianniangxi VillageLeming VillageTangkai VillageBackg

24、roundAnalysisSolutionGladnessN OGFertileN OGGladnessN OGXianguxi VillageLeming VillageTangkai Village66.7%降低物流成本Reduced The Logistics CostBackgroundAnalysisSolutionSolution BB技能传授BackgroundAnalysisSolutionSkills EmpowermentBackgroundAnalysisSolutionYoung Men 年轻人Enthusiasm激情Ambition雄心Young Men 年轻人Enthusiasm激情Ambition雄心BackgroundAnalysisSolution缺乏基本的商业知识