机构研究报告-Foodservice industry in Indonesia-外文版培训课件

INDUSTRIES

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MARKETSFoodserviceindustryinIndonesiaCHAPTER

01OverviewGrossdomesticproduct(GDP)atcurrentmarketpricesfromfoodandbeverageserviceactivitiesinIndonesiafrom2014to2023(intrillionIndonesianrupiah)GDPfromfoodandbeverageserviceactivitiesIndonesia2014-2023450405.8400366.9234135030025020015010050333.09319.44316.14295.06276.63260.77246.810201420152016201720182019202020212022*2023**4Description:In2023,preliminaryfiguresshowedtheGDPfromfoodandbeverageserviceactivitiesinIndonesiawasabout405trillionIndonesianrupiah.Thevalueincreasedbyapproximately38trillionIndonesianrupiahcomparedtothepreviousyear.

ReadmoreNote(s):Indonesia;2014to2023;*Preliminaryfigures.**Verypreliminaryfigures.1,000Indonesianrupiah(IDR)isequaltoapproximately0.062U.S.dollarsand0.057eurosasofJune2024.

ReadmoreSource(s):StatisticsIndonesiaTotalsalesvalueofthefoodservicesectorinIndonesiain2020and2023(inbillionU.S.dollars)SalesvalueoffoodserviceinIndonesia2020-2023353030.1728.5325.182522.412015105020202021202220235Description:In2023,thetotalsalesvalueoffoodserviceinIndonesiaamountedtoroughly30.2billionU.S.dollars.Thetypesoffoodserviceincludedinthetotalnumberarefull-servicerestaurants,limited-servicerestaurants(fastfoodanddelivery),cafés/bars,streetstalls/kiosks,andself-servicecafeterias.In2023,thetotalnumberoffoodserviceestablishmentsinIndonesiareachedabout222,785establishments.ReadmoreNote(s):Indonesia;2020to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberoffoodserviceestablishmentsinIndonesiafrom2019to2023,bytypeNumberoffoodserviceestablishmentsinIndonesia2019-2023,bytypeNumberoffoodestablishments20232022202120202019020,00040,00060,00080,000100,000120,000103,123103,120103,261103,898104,819Full-servicerestaurantsStreetstalls/kiosks100,27798,16597,49598,80397,8109,8699,2297,5906,9267,161Limited-servicerestaurants*Cafes/bars9,0318,7708,0577,6705,634482485Self-servicecafeterias**

5235886246Description:In2023,therewereapproximately103.12thousandfull-servicerestaurantsinIndonesia,increasingbyaround3establishmentssincethepreviousyear.Self-servicecafeteriasinIndonesiaexperiencedaslightdeclinethatyear,whiletheothertypesoffoodestablishmentssawanincreaseintheirnumberofestablishments.FoodserviceoutletsinIndonesiaaredominatedbyinternationalfoodchainssuchasKentuckyFriedChickenandMcDonald's.ReadmoreNote(s):Indonesia;2019to2023;*Referstofastfoodanddelivery.**Self-servicecafeteriasreferstoready-to-eatfoodfromfoodandbeverageareasingroceryoutlets.

ReadmoreSource(s):Euromonitor;USDAForeignAgriculturalServiceLeadingfoodservicebrandsinIndonesiain2023,bysalesvalue(inmillionU.S.dollars)LeadingfoodservicebrandsIndonesia2023,bysalesvalueSalesvalueinmillionU.S.dollars050100150200250300350400450438500550McDonald'sKFC485.1PizzaHut271.1Hokben181.7Starbucks157.7MieGacoan135.9KopiKenanganChatime91.689.988.588.1Nabati(RicheeseFactory)RestoranSederhana7Description:In2023,McDonald'stoppedthelistofleadingfoodservicebrandsinIndonesiaintermsofsalesvalue.Thefastfoodbrandgeneratedaround485millionU.S.dollarssalesinthatyear.Meanwhile,KFCcameinsecondplace,withsalesvalueofabout438millionU.S.dollars.ReadmoreNote(s):Indonesia;2023Source(s):Euromonitor;USDAForeignAgriculturalServiceCHAPTER

02Full-servicerestaurantsSalesvalueoffull-servicerestaurantsinIndonesiafrom2019to2024,withaforecastfor2028(inbillionU.S.dollars)Full-servicerestaurantssalesvalueIndonesia2019-202845403539.0231.7428.763025201510523.9402019202320242028*9Description:In2024,thesalesvalueoffull-servicerestaurantsinIndonesiaamountedtoapproximately29billionU.S.dollars,anincreasecomparedtothepreviousyear.Thisvaluewasexpectedtoreacharound40billionU.S.dollarsby2028.

ReadmoreNote(s):Indonesia;2019to2028Source(s):AgricultureandAgri-FoodCanada;EuromonitorCompoundannualgrowthrate(CAGR)ofthesalesvalueoffull-servicerestaurantsinIndonesiafrom2019to2024,withaforecastfor2024to2028CAGRoffull-servicerestaurantssalesvalueIndonesia2019-202810%7.9%8%6%4%2%0%-2%-4%-6%-8%-6.8%2019-20232024-2028*10Description:Thesalesvalueoffull-servicerestaurantsinIndonesiawasdownatcompoundannualgrowthrate(CAGR)-6.8percentbetween2019and2023.However,thesalesvaluewasexpectedtoriseatCAGR7.9between2024and2028.

ReadmoreNote(s):Indonesia;2019to2028Source(s):AgricultureandAgri-FoodCanada;EuromonitorNumberoffull-servicerestaurants(FSR)inIndonesiafrom2019to2023NumberofFSRoutletsinIndonesia2019-2023120,000104,819103,898103,261103,120103,123100,00080,00060,00040,00020,00002019202020212022202311Description:In2023,therewere103,123full-servicerestaurants(FSR)inIndonesia,aslightincreasecomparedtothepreviousyear.ThenumberofFSRoutletsinthecountrycontinuedtodeclineovertheobservedperiod.

ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceSalesvalueoffull-servicerestaurantsinIndonesiain2024,bytypeoffood(inmillionU.S.dollars)FullservicerestaurantssalesIndonesia2024,byfoodtypeSalesvalueinmillionsU.S.dollars10,000

15,00005,00020,00025,00030,000AsianNorthAmericanEuropean27,331.3381.6291.1285.6PizzaMiddleEastern

35.8LatinAmerican

31.7Others399.812Description:In2024,full-servicerestaurantssellingAsianfoodgeneratedthelargestsales,amountingtoapproximately27.3billionU.S.dollars.Thetotalsalesvalueofchainedfull-servicerestaurantsinIndonesiaamountedtoapproximately29billionU.S.dollarsthatyear.ReadmoreNote(s):Indonesia;2024Source(s):AgricultureandAgri-FoodCanada;EuromonitorCHAPTER

03FastfoodrestaurantsSalesvalueoflimited-servicerestaurants(LSRs)inIndonesiafrom2019to2023(inbillionU.S.dollars)SalesvalueofLSRsinIndonesia2019-20233.02.52.572.282.262.01.51.00.50.01.661.612019202020212022202314/statistics/1461119/indonesia-sales-value-of-limited-service-restaurantsIn2023,thetotalsalesvalueoflimited-servicerestaurants(LSRs)inIndonesiaamountedtoapproximately26billionU.S.dollars,indicatinganincreasecomparedtothepreviousyear.Therewereapproximately9,900LSRsinIndonesiainthesameyear.ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberoflimited-servicerestaurants(LSRs)inIndonesiafrom2019to2023NumberofLSRsinIndonesia2019-202312,00010,0008,0009,8699,2297,5907,1616,9296,0004,0002,00002019202020212022202315Description:In2023,therewere9,869limited-servicerestaurants(LSRs)inIndonesia,anincreasecomparedtothepreviousyear.ThefastfoodbrandMcDonald's,operatedbyReksoGroup,wastheleadingfoodservicebrandinIndonesiaintermsofsalesvalueinthatyear.ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceLeadingfast-foodrestaurantsinIndonesiain2023,bysalesvalue(inmillionU.S.dollars)Leadinglimited-servicerestaurantsIndonesia2023,bysalesvalueSalesvalueinmillionU.S.dollars050100150200250300350400450438500550McDonald'sKFC485.1PizzaHut271.1Hokben181.7MieGacoan75.9Nabati(RicheeseFactory)67.116Description:In2023,McDonald'stoppedthelistofleadingfast-foodrestaurantsinIndonesiaintermsofsalesvalue.Thefast-foodbrandgeneratedaround485millionU.S.dollarsinsalesinthatyear.Meanwhile,KFCcameinsecondplace,withasalesvalueofabout438millionU.S.dollars.ReadmoreNote(s):Indonesia;2023Source(s):Euromonitor;USDAForeignAgriculturalServiceLeadingfastfoodrestaurantsinIndonesiain2023,bynumberofoutletsLeadinglimited-servicerestaurantsIndonesia2023,bynumberofoutletsNumberofoutlets0100200300400500600700800900KFCPizzaHut842612HokBen375McDonald's299Nabati(RicheeseFactory)MieGacoan24111617Description:In2023,KFChadthemostnumberofstoresamongfastfoodrestaurantsinIndonesia.Therewere842KFCrestaurantsnationwidethatyear.Meanwhile,PizzaHutcameinsecondplace,with612outletsacrossthecountry.

ReadmoreNote(s):Indonesia;2023Source(s):Euromonitor;USDAForeignAgriculturalServiceCHAPTER

04CoffeeshopsSalesvalueofcafésandbarsinIndonesiafrom2019to2023(inbillionU.S.dollars)CafésandbarssalesvalueIndonesia2019-20233.02.632.52.092.01.51.00.51.771.551.370.02019202020212022202319Description:In2023,thesalesvalueofcafésandbarsinIndonesiaamountedtoapproximately2.1billionU.S.dollars,anincreasecomparedtothepreviousyear.Therewere9,031cafésandbarsrecordedinIndonesiathatyear.

ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofcafésandbarsinIndonesiafrom2019to2023NumberofcafésandbarsinIndonesia2019-202310,0009,0318,7709,0008,0007,0006,0005,0004,0003,0002,0001,00008,0577,6705,6342019202020212022202320Description:In2023,therewere9,031cafésandbarsinIndonesia,anincreasecomparedtothepreviousyear.Thenumberofcafésandbarsinthecountrycontinuedtoincreaseovertheobservedperiod.

ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceLeadingcoffeeshopsinIndonesiain2023,bysalesvalueLeadingcoffeeshopsIndonesia2023,bysalesvalueSalesvalueinmillionU.S.dollars02004006008001,0001,2001,4001,6001,800StarbucksKopiKenanganKopiJanjiJiwaKedaiKopiKuloExcelsoCaféOthers157.791.668.636.335.11,54021Description:In2023,StarbuckstoppedthelistofleadingcoffeeshopsinIndonesiaintermsofsalesvalue.Thecoffeeshopbrand,operatedbyPTSariCoffeeIndonesia,generatedaround158millionU.S.dollarssalesinthatyear.Meanwhile,KopiKenangan,alocalcoffeeshopbrand,cameinsecondplacewithsalesvalueofabout92millionU.S.dollars.ReadmoreNote(s):Indonesia;2023Source(s):AgricultureandAgri-FoodCanada;EuromonitorSalesvalueofKopiKenanganinIndonesiafrom2019to2023(inmillionU.S.dollars)SalesvalueofKopiKenanganinIndonesia2019-2023100908070605091.690.656.750.340.34030201002019202020212022202322Description:In2023,KopiKenangangeneratedsalesofaround92millionU.S.dollars,anincreasecomparedtothepreviousyear.TheCoffeeshopoperatedbyPTBumiBerkahBogaisoneofthefastest-growinglocalcoffeeshopchainsinIndonesia.

ReadmoreNote(s):Indonesia;2019to2023Source(s):AgricultureandAgri-FoodCanada;EuromonitorSalesvalueofKopiJanjiJiwainIndonesiafrom2019to2023(inmillionU.S.dollars)SalesvalueofKopiJanjiJiwainIndonesia2019-20239078.98070605040302010069.368.655.149.52019202020212022202323Description:In2023,KopiJanjiJiwageneratedsalesofaround69millionU.S.dollars,adecreasecomparedtothepreviousyear.TheCoffeeshopoperatedbyPTLunaBogaNarayanisoneofthefastest-growinglocalcoffeeshopchainsinIndonesia.

ReadmoreNote(s):Indonesia;2019to2023Source(s):AgricultureandAgri-FoodCanada;EuromonitorCHAPTER

05OtherfoodserviceestablishmentsSalesvalueofstreetstallsandkiosksinIndonesiafrom2019to2024,withaforecastfor2028(inbillionU.S.dollars)StreetstallsandkioskssalesvalueIndonesia2019-20282.52.02.351.721.571.451.51.00.50.02019202320242028*25Description:In2024,thesalesvalueofstreetstallsandkiosksinIndonesiaamountedtoapproximately1.7billionU.S.dollars,anincreasecomparedtothepreviousyear.Thisvaluewasexpectedtoreacharound2.35billionU.S.dollarsby2028.Smallfamily-ownedstreetstallsoreateries,commonlyknownaswarung,isacrowdfavoriteduetoasenseofcomfortandtheiraffordableprices.

ReadmoreNote(s):Indonesia;2019to2028Source(s):AgricultureandAgri-FoodCanada;EuromonitorNumberofstreetstallsandkiosksinIndonesiafrom2019to2023NumberofstreetstallsandkiosksinIndonesia2019-2023120,000100,27798,80397,81097,49598,165100,00080,00060,00040,00020,00002019202020212022202326/statistics/1389771/indonesia-number-of-street-stalls-and-kiosksIn2023,therewere100,277streetstallsandkiosksinIndonesia,anincreasecomparedtothepreviousyear.ꢀSmallfamily-ownedstreetstallsoreateries,commonlyknownaswarung,isacrowdfavoriteduetoasenseofcomfortandtheiraffordableprices.ReadmoreNote(s):Indonesia;2019to2023Source(s):Euromonitor;USDAForeignAgriculturalServiceSalesvalueofself-servicecafeteriasinIndonesiafrom2019to2024,withaforecastfor2028(inmillionU.S.dollars)Self-servicecafeteriassalesvalueIndonesia2019-2028250198.420015010050131.6117.7113.502019202320242028*27Description:In2024,thesalesvalueofself-servicecafeteriainIndonesiaamountedtoapproximately112millionU.S.dollars,anincreasecomparedtothepreviousyear.Thisvaluewasexpectedtoreacharound132millionU.S.dollarsby2028.

ReadmoreNote(s):Indonesia;2019to2028Source(s):AgricultureandAgri-FoodCanada;EuromonitorNumberofself-servicecafeteriainIndonesiafrom2019to2023Numberofself-servicecafeteriainIndonesia2019-202370062458860050040030020010005234824852019202020212022202328Description:In2023,therewereapproximately485self-servicecafeteriainIndonesia,aslightincreasecomparedtothepreviousyear.Thesalesvalueofself-servicecafetetriainIndonesiaamountedtoaround113.5millionU.S.dollarsinthesameyear.

ReadmoreNote(s):Indonesia;2019to2023;**Self-servicecafeteriasreferstoready-to-eatfoodfromfoodandbeverageareasingroceryoutlets.

ReadmoreSource(s):Euromonitor;USDAForeignAgriculturalServiceCHAPTER

06OnlinefooddeliveryGrossmerchandisevalueofonlinetransportandfooddeliveryservicesinIndonesiafrom2019to2024withaforecastfor2030(inbillionU.S.dollars)GMVtransportandfooddeliveryservicesIndonesia2019-203025202015105987760201920212022202320242030*30Description:In2024,thetransportandfooddeliverymarketcontributedaroundninebillionU.S.dollarstoIndonesia'sinterneteconomy.Theoveralldigitaleconomyinthatyearincreasedby13percentcomparedtothepreviousyear.

ReadmoreNote(s):Indonesia;2019to2024;*Forecast.Grossmerchandisevalue(GMV)isthetotalvalueofmerchandisesoldoveragivenperiodoftimethroughaparticularmarketplace.Figureshavebeenrounded.

ReadmoreSource(s):Bain&Company;Google;TemasekHoldingsDistributionofthegrossmerchandisevalue(GMV)offooddeliveryapplicationsinIndonesiain2023GMVdistributionoffooddeliveryapplicationsIndonesia2023ShopeeFood12%Grab50%Gojek38%31Description:ThefooddeliveryindustryinIndonesiahasbeendominatedbytwocompanies-GrabandGojek.In2023,thesecompaniesheldamarketshareof50percentand38percent,respectively.

ReadmoreNote(s):Indonesia;2023Source(s):MomentumWorksPte;TechinAsiaRevenueoftheonlinefooddeliverymarketinIndonesiafrom2019to2029(inmillionU.S.dollars)RevenueoftheonlinefooddeliveryindustryinIndonesia2019-2029454035302520151050201720182019202020212022202320242025202620272028202932Description:In2024,theonlinefooddeliverymarketinIndonesiageneratedarevenueofapproximately20.6millionU.S.dollars.Thevalueisforecasttocontinuetorise,reachingaround40.5millionU.S.dollarsby2029.FindfurtherinformationconcerningthePhilippinesandSingapore.TheStatistaMarketInsightscoverabroadrangeofadditionalmarkets.ReadmoreNote(s):Indonesia;2019to2029Source(s):Statista;StatistaDigitalMarketInsightsRevenueperuseroftheonlinefooddeliverymarketinIndonesiafrom2019to2029(inU.S.dollars)RevenueperuserofonlinefooddeliveryinIndonesia2019-2029350300250200150302.8282.1262.5244.2222.3197.3171.4148.9129.6105.5202010050079.95201972.28201867.78201720212022202320242025202620272028202933Description:In2024,theaveragerevenuepercapita(ARPU)ofꢀtheonlinefooddeliveryinIndonesiaamountedto197.3U.S.dollars.Thevalueisexpectedtocontinuetoincrease,reachingaround303U.S.dollarsby2029.FindfurtherinformationregardingrevenueinSingaporeandrevenueinthePhilippines.TheStatistaMarketInsightscoverabroadrangeofadditionalmarkets.ReadmoreNote(s):Indonesia;2019to2029Source(s):Statista;StatistaDigitalMarketInsightsNumberofusersoftheonlinefooddeliverymarketinIndonesiafrom2018to2029,bysegment(inmillionusers)OnlinefooddeliveryusersIndonesia2018-2029,bysegmentGroceryDeliveryMealDelivery10090807060504030201087.3474.0982.4673.2477.5974.2572.7171.7968.6867.0763.9360.7157.254.349.948.344.4643.32343.0925202024.1622.8919.6918.392018201920212022202320242025202620272028202934Description:In2024,thenumberofmealdeliveryusersinIndonesiaamountedtoapproximately64million.Meanwhile,thenumberofgrocerydeliveryinIndonesiareachedꢀaround61millioninthesameyear.FindfurtherstatisticsonothertopicssuchasacomparisonoftherevenueinBrazilandacomparisonofthenumberofusersinGermany.TheStatistaMarketInsightscoverabroadrangeofadditionalmarkets.

ReadmoreNote(s):Indonesia;2018to2029Source(s):Statista;StatistaDigitalMarketInsightsMostusedappsforfooddeliveryordersinIndonesiaasofApril2023MostusedfooddeliveryappsIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%80%GoFoodGrabFood75%57%ShopeeFoodFastfooddeliveryappsKulina28%3%1%1%1%TravelokaEatsOthers35Description:AccordingtoasurveyconductedbyRakutenInsight,around75percentofrespondentsinIndonesiastatedthatGoFoodwasthefooddeliveryapptheyusedthemost.TheapplicationwasdevelopedbyanIndonesianstartup,GoJek,thefirstunicorncompanyinthecountry.ReadmoreNote(s):Indonesia;April13to30,2023;9,874respondents;16yearsandolderSource(s):RakutenInsightCHAPTER

07ConsumerbehaviorMostpreferredwaystogetfoodinIndonesiaasofDecember2024PopularwaystogetfoodIndonesia2024Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%47%Eatingoutsidelikeatarestaurant,café,foodcourt,foodstalls,etcPrefertoeatfoodsthatarecookedbythemselvesortheirfamilyDeliveryservice33%20%37Description:AccordingtoasurveyconductedinDecember2024onfavoritewaystogetfoodinIndonesia,47percentofrespondentsstatedthattheypreferredeatingoutsidesuchasatarestaurant,café,foodcourt,andfoodstalls.Meanwhile,20percentofthemstatedthattheypreferredtogetfoodviadeliveryservices.ReadmoreNote(s):Indonesia;2024;537respondentsSource(s):SnapcartFrequencyofdiningoutorbuyingfoodoutsideofhomeinIndonesiaasofDecember2024FrequencyofeatingoutsideofhomeIndonesia2024Shareofrespondents15%0%5%10%20%25%24%30%35%TwotothreetimesaweekEveryonceaweekEveryday31%16%OnceeverytwotothreeweeksOnceamonth13%9%OnceeveryfewmonthsUncertain4%4%38Description:AccordingtoasurveyconductedinDecember2024onthefrequencyofdiningoutinIndonesia,31percentofrespondentsstatedthattheydinedouttwotothreetimesaweek.Meanwhile,fourpercentofrespondentsstatedthattheydinedoutonceeveryfewmonths.ReadmoreNote(s):Indonesia;December2024;537respondentsSource(s):SnapcartPopulartypesofplacesforeatingoutorbuyingfoodoutsideofhomeinIndonesiaasofDecember2024PreferredplacesforeatingoutIndonesia2024Shareofrespondents30%

40%0%10%20%50%60%70%80%90%79%Roadsiderestaurantand/orcaféRestaurantand/orcaféinsidemallFoodstalllikewarteg,warkop,etcFoodcourt46%45%35%Eatery(rumahmakan)31%39Description:AccordingtoasurveyconductedinDecember2024onpreferredplacesforeatingoutinIndonesia,79percentofrespondentsstatedthattheypreferredeatingatroadsiderestaurantsorcafés.Meanwhile,31percentofrespondentsstatedthattheypreferredeatingateatieris,commonlyknownasrumahmakan.ReadmoreNote(s):Indonesia;December2024;537respondentsSource(s):SnapcartMostcommonmealtimeforeatingoutinIndonesiaasof