高中英语 Unit1 Advertising Project课件1 牛津译林版必修4.ppt

牛津高中英语,(模块四高一下学期),AdvancewithEnglish,Project,Unit,1,Developinganadcampaign,Unit1,课件描述：,本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。,dvertising,A,Unit1,Project1Developinganadcampaign,Advertisementsareanimportantpartinourdailylife,Lead-in,Fromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife.,Comprehension,Listenandunderstand,1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?,Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.,Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.,1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?,ampaign,oal,arget,esearch,reate,essage,nformation,ppeal,eact,edia,cross,pproach,each,Readingfordetailedinformation:,Mainideaofeachparagraph,Para.1Para.2Para.3Para.4,thedefinitionofanadcampaign/whatanadcampaignmeans,thetargetaudienceandhowtodeterminethetargetaudience,whattheadcampaignsays,howtoreachthetargetaudience,Readandunderstand,Whyisanti-smokingchosenasthesubjectoftheadcampaign?2.Whatisthemainaimoftheanti-smokingcampaign?,Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,whichcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.,Themainaimistodiscourageyoungpeoplefromsmoking.,Readandunderstand,3.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?,Wewilleducatethemaboutthebadeffectsofsmokingandhowsmokingaffectsthosepeoplesurroundingthem.Wewillshowhowsmokingisnotcoolorattractive,etc.,LanguageFocuses,Usefulwordsandexpressions,reachhavesth.inmindfigureoutemploydetermineinadvance,appealtoreactcareaboutbeconcernedwithpersonallygetacrossputtogether,Usefulwordsandexpressions,duetopoisonouschemicalslungcancerdiscouragefromconvinceurge,giveupinformabout